Case study · Equipment dealer · Shopify migration
566 products moved to Shopify: 64 orders and 186 pages on page one of Google.
Rice Equipment is an antique tractor-parts business, founded in 1937, with decades of inventory and no way to sell it online. We migrated all 566 products and 46 collections onto Shopify and launched in July.
It started selling in the first weeks. It has now taken 64 orders, and 186 of its pages rank on page one of Google, including “farmall f20 parts”. In August it drew 634 visits from Google.
Source: Shopify and Google Search Console, through September 29, 2026.
Rice Equipment is co-owned by Zach Kemmer's mother and is a paying client. We run our own businesses on what we sell. These are real results from these businesses, not a promise; yours will depend on your business.
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