Case study · Pittsburgh salon · Website, search, ads, phones and AI receptionist
Revenue up 174% in a year, on one system.
In the third quarter of 2025, Lost Sheep Salon in Pittsburgh was an owner behind the chair who had just started hiring. One year later, revenue for the same three months was up 173.8%.
No single thing did that. The salon grew its team, and we built and ran the system that keeps those chairs full: the website, the search results, the Google Ads, the phone line and Grace, the AI receptionist who catches the calls a busy salon misses.
Revenue growth, quarter by quarter
| Period | Revenue growth |
|---|---|
| First quarter to second quarter, 2026Google Ads start in April | +24.7% |
| Second quarter to third quarter, 2026We take over the website, search, ads and phones in July | +35.6% |
| Third quarter 2025 to third quarter 2026The same three months, one year apart | +173.8% |
Revenue includes tips in every quarter. We share the growth as percentages and keep the salon's dollar figures private.
What changed each quarter
The second-quarter jump lines up with the ads. They started in April and were the only thing we changed that quarter.
The third quarter is different. In July we took over the whole front door: a new website that books straight into Square, the search work behind it, the ads, and a new phone line answered by Grace. That quarter's growth belongs to the system working together, not to any one piece of it.
New clients per week, year over year
| Period | New clients | Per week |
|---|---|---|
| October 2024 to April 2025Owner working solo | 9 | 0.3 |
| October 2025 to April 2026Team grows to three stylists | 95 | 3.1 |
| April 1 to July 16, 2026Google Ads running | 92 | 6.0 |
| July 17 to September 27, 2026Website, search, ads, phone line and AI receptionist, run as one system | 85 | 8.2 |
Until the salon moved its booking to Square on June 4, new clients are counted from its GlossGenius history as each client's first-ever visit. After that, they're counted in Square as the week each new client booked. Anyone who appears in both systems is counted once.
How the pieces work together
Search and ads bring people to a website built to book. The site books straight into the salon's calendar. Calls that come in while the stylists are with clients are answered by Grace, and a missed call gets a text back within minutes, so the lead isn't lost. Every night a tracker records where each new client came from, and we adjust from the numbers.
The ads are one piece, and they keep getting better
In the last 30 days the ads drove 21 calls and 14 confirmed web bookings on $661.08 of spend, $18.89 per call or booking. We cut the campaigns that brought junk traffic, kept the terms that actually book, and send the bookings that came from an ad back to Google three times a day so it learns which clicks turn into real clients. Google has accepted 100% of those uploads.
Hear the salon's AI receptionist book a real call ▸
Shared with the owner's OK. Revenue growth from the salon's books and Square, through September 30, 2026. New-client counts from Square, July 17 to September 27, 2026.
Lost Sheep Salon is owned by Zach Kemmer's partner. Shared with the owner's OK. We run our own businesses on what we sell. These are real results from these businesses, not a promise; yours will depend on your business.
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